For the longest time, print advertising was the uncontested choice for reaching target markets and generating excellent outcomes. Then along came the internet.
But, even with the popularity of digital marketing in the recent era, it managed to stick around as a preferred strategy for numerous marketers. As per top marketing assignment help stalwarts of reputed websites, eminent marketers who once left the traditional print marketing world are making their way back. And for good reasons!
In today’s comprehensive post, we will walk you through certain crucial reasons why print marketing effectiveness is still hugely positive, that an increasing number of marketers are still making the most of it.
Let’s dive right in!
- It is Favored by Consumers
A close look at marketing assignment solutions on reputed websites like MyAssignmenthelp.expert, there’s ample research to prove that most consumers still prefer and enjoy receiving these kinds of advertisements they can hold in their hands.
In fact, according to a quality study, 73% of consumers claim they prefer receiving these form of advertisements as they can read them whenever they wish. Again, another research study demonstrates that 75% of people stated receiving a printed ad made them feel special.
Further, the internet is bombarded with scams and fake ads, making consumers skeptical if they should trust a digital ad. This was even proven when 82% of people claimed they trusted printed ads, while 39% from the same study claimed they trusted online banners and mobile ads.
- It Can Be Tracked Easily
Being able to track how your ad campaign is performing is hugely significant. And one of the significant components of digital advertising is the capability to monitor click-through rates, engagement, and the capability to track other significant analytics so you can understand how your marketing campaign is doing.
While you can’t click on a catalogue or brochure, you can easily track your printed advertisements. For instance, by adding a unique URL, a QR code or a call tracking number, you can easily track who is responding to what, how brilliantly your campaigns are doing, and plan accordingly for your future campaigns.
- It Generates Higher Conversions
Conversions are one of the most vital metrics for any kind of marketing. Conversion rates hugely differ based on factors like your product, industry, and target market. However, research suggests that print ads consistently beat digital ads in this vital area. As per data from the CMO council, 79% of consumers act more on direct mail ads, in comparison to only 45% of email campaigns.
- It Has Strong Targeting Capacities
With print ad, you can target individuals based on –
- Demographics (like age, income, home value, etc.)
- Purchasing activity
- Interests
- Driving Distance (target individuals based on how far away they live from the business)
- Proximity (target individuals who live around your ideal customers)
Being able to target the right audience for your company is crucial for any marketing channel. However, when you combine targeting abilities with the power of print advertising, you will surely generate fantastic results.
- It is Guaranteed to Be Seen
57% of email addresses are abandoned as users receive too many marketing emails daily. On top of that, social media, pop-ups, and display ads have become increasingly overwhelming, and we have mastered different ways to ignore them.
With excessive competition in the digital marketing world, it doesn’t come as a shock that marketers are finding outstanding results with print advertising. Consumer mailboxes aren’t always jammed with thousands of other print ads. This offers marketers who derive the benefits of print and direct mail marketing the chance to stand apart and be noticed in a physical and tangible way that isn’t neglected.
- It Complements Digital Advertising
Additional marketing never hurts. The above reasons do not imply that you should abandon digital advertising completely. Executing both forms of marketing can help you strengthen your campaigns and make them more resilient. In certain cases, learning ways to complement the two can allow you to generate higher customer conversion rates.
Print as an Advertising Medium Isn’t Obsolete!
As you see, there are countless reasons why print is still effective in the digital age. There are unlimited ways that print can operate synergistically with other unique advertising methods. The key is to be creative and truly become connected with your target audience. Don’t be shy to experiment. Once you master it, you’ll start witnessing more valuable outcomes for your brand.
