Digital marketing has become a quintessential skill in today’s times rather than just a job role. With digitization waves sweeping over the globe and more businesses undergoing a massive digital transformation, digital marketing is important for businesses to create an online presence and to have proper digital marketing strategies in place to promote their services and products as well as create a brand name. Today, it is easier for anyone to start a business as virtual spaces are doubling up as the new marketing avenues. With the popularity of social media platforms, online commerce has become a norm these days where effective digital marketing techniques can effectively merge the lines between virtual and physical reality, increasing customer engagement and driving better sales.
Therefore, it is important for businesses to have professionals with exceptional digital marketing skills, as failing to capitalize on the power of digital media can send your business reeling back into the shadows. Moreover, digital marketing is more affordable and efficient compared to traditional marketing methods. Therefore, regardless of whether you are an entrepreneur or a marketing professional trying to advance in your career, enrolling in a digital marketing course is a great way to upskill yourself. The digital marketing course in Ernakulam, which is offered in association with the esteemed Purdue University, is ideal for anyone who wants to learn the various aspects of digital marketing.
Climb the digital ladder with the Digital Marketing course in Ernakulam.
If you want to gain a comprehensive understanding of the current digital marketing practices and expedite your journey into the digital realm, then enrolling in the digital marketing course in Ernakulam will help you achieve your career goals. The course, whose official partner is Meta, is provided on the digital platform of Simplilearn in collaboration with the esteemed Purdue University, which is one of the world’s leading research and teaching institutions that offer high-quality education in science, technology, engineering, and mathematics.
Currently, Purdue University is ranked as the seventh most Innovative University in the US. The program has a duration of eight months and is offered in an online bootcamp format, which is designed keeping working professionals in mind. The program has a lenient eligibility requirement criteria and accepts students from a range of industries and educational backgrounds. The program has a well-structured curriculum and offers a hands-on live learning experience that leverages ChatGPT and other Generative AI tools such as Blue Willow, Stable Diffusion, Well Said Labs, etc.
By the end of the program, you will have mastered the basic and advanced digital marketing skills by working on Harvard Business Publishing Cases, Stukent Simulation, and 20+ Projects, as well as gain knowledge about more than 35 Digital Marketing tools and ChatGPT and AI Tools.
The program prepares you for a successful career in digital marketing by equipping you with the knowledge of advanced digital marketing concepts such as website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Key features of the Digital Marketing course in Ernakulam
On successfully completing the program, students get recruited by hiring companies like Google, KPMG, Amazon, HP, Unilever, OLA, and many more. Let us now look at some of the key features of the digital marketing program in Ernakulam, which are listed below
- The program offers you a flexible schedule so you can attend live classes taught by industry experts at your own pace.
- You will also attend Master sessions by Meta Blueprint trainer and receive a Meta Certified Digital Marketing Associate exam voucher, which is worth USD $99.
- The course features Master classes taught by Purdue faculty.
- You will be eligible to join the Purdue University Alumni Association upon successful program completion.
- You will receive a Joint Purdue-Simplilearn digital marketer certificate.
- The course offers the Meta Business Coach Chatbot for interactive learning
- You will learn how to create your own website and gain practical experience with digital marketing strategies.
- You can transfer six credits towards the Purdue Online MS in Communication program.
- The Job Assistance program at Simplilearn provides help with resumes, career mentoring, interview preparation, and career fair assistance.
- Work on five capstone problem statements, more than fifteen course-end projects, and case studies from companies like Adidas, KFC, Nike, Intel, etc., to obtain practical experience.
- With the help of Stukent Digital Marketing Simulation, gain practical experience managing your budget for paid marketing campaigns.
Course learning path
You will learn various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns through a series of carefully devised learning path that has the following modules:
Induction session for Purdue Digital Marketing
- PG DM- Website Creation: First Step In Your Digital Marketing Journey
- PG DM- Digital Marketing Landscape
- PG DM- Behavioral Marketing
- PG DM- Search Engine Optimization (SEO)
- PG DM- Web Analytics: Search Engine Marketing (SEM)
- PG DM-Social Media Marketing (SMM)
- PG DM- Email Marketing
- PG DM-Mobile Marketing
- PG DM- Content Strategy
- PG DM- Strategies For Paid Campaigns
- PG DM- Analytics, ROI, and Evaluation
- PG DM- AI, Automation And Emerging Technology
- PG DM- Digital Marketing Capstone
The program also offers the following electives:
- Student Digital Marketing internship
- Digital Marketing With ChatGPT And Other Generative AI Tools
- Digital Marketing Meta Master Session
- Purdue Digital Marketing Master Class
- Affiliate Marketing
- Ecommerce Listing
- B2B Marketing
You will gain knowledge about digital marketing tools like SE Ranking, Hootsuite, Blue Willow, ChatGPT, Google Ads, YouTube Analytics, Feng-GUI, Ahrefs, Moz, SEMrush, HubSpot, Apptweak, Stable Diffusion and many more.
Students can engage in real-world projects and case studies to obtain practical learning experiences. One example is the Stukent Digital Marketing Simternship, where students oversee budgets totaling over $125,000 for shopping, display, and search advertising campaigns. Another example is a Harvard case study where students take on the role of Senior VP of Media Contacts in the Air France Internet Marketing project and learn how to optimize search engine marketing for Air France to generate customer sales in an economical way. Through other projects, students are exposed to industry leaders such as Skullcandy, Adidas, Grand Savings Bank, and more.
Jinsuh Lee, a clinical assistant professor of management at Purdue University and Ph.D. holder in quantitative marketing, serves as the program advisor for the digital marketing program.
The application procedure:
There are three easy steps in the admissions process for the Ernakulam Digital Marketing Course. The selected applicants will get an offer of admission, which they have to accept by making the necessary payment.
- Step 1: Submit application
In your application, you will provide a short professional biography and explain why you are taking the course.
- Step 2: Application Review
The candidates are then selected for further consideration by an admissions panel based on their applications.
- Step 3: Those who are selected can join the program in one to two weeks.
Candidates must meet the following requirements to be eligible for the PCP in Digital Marketing:
A bachelor’s degree in any field;
Professional experience of at least two years;
Prior experience in digital marketing is preferred but not necessary.
The admission fee for the program is ₹ 1,01,999, which is inclusive of all taxes.
In short, digital marketing skills are crucial if you want to promote your brand and for making it stand out from the sea of rivals in the market. Therefore, if you wish to gain a thorough understanding of the different technologies and tools used in the digital marketing industry, the Ernakulam digital marketing course is an ideal choice.