If you are a native in the digital marketing sphere, you must have heard many people say “Content is King!” and “Content Marketing is the next big thing.”
Well, they aren’t wrong except for the fact that content marketing isn’t the next big thing, it’s already a big thing, and most companies are driving their marketing strategies around it.
Let’s get into the basics:
What is Content Marketing?
Content Marketing is creating unique and relevant content, and strategically placing it on the web, in such a manner that it reaches your target audience. Content marketing involves creating material that is not directly promotional or ad-like.
A digital marketing company in Pune believes that the content you create should be relevant to your industry and your target audience while adding value and empowering readers.
Why is Content Marketing important?
Content Marketing is one of the best digital marketing tools to –
● Reach a target audience
● Build a loyal customer base
● Increase favorable actions taken by prospective buyers
Content Marketing is also very cost effective and helps with SEO rankings, according to a digital marketing agency in Pune.
Now, let’s see some of the most common Content Marketing Mistakes:
1. Pushing Out Content Without A Solid Plan
Many companies publish content constantly and mindlessly. They peddle out whatever half-baked pies they can take every day and call it content marketing! And that’s a big mistake.
Your content marketing needs to start with a plan that is focused on a single goal or multiple goals, as need be. A digital marketing service in Pune wrote that it is very important to have an editorial calendar ready, and layout ideas for content, write down the frequency of the posts, and its final distribution.
2. Trying to Capture Audiences on All Social Media Channels
Our lives are surrounded by social media channels like Facebook, Twitter, Instagram, Tumblr, and Pinterest. It is but obvious that you want to utilize these channels to market your content and your company.
But trying to woo audiences on all channels at once, could spell doom for your content marketing.
Instead of following the herd and trying to do it all, why not focus on one social media channel where your target audience spends most of their time and build a solid foundation.
In the opinion of a digital marketing company in Pune, every social media platform is different and needs different content, so it is important that you understand the needs of the platform and work them accordingly to your advantage.
3. Not “Marketing” The Amazing Content You Create
This mistake may sound silly and basic but is again a widespread one. Simply creating amazing content is not enough. This content needs to be distributed across social media channels, public forums, email newsletters and other larger websites relevant to your audiences.
According to a digital marketing agency in Pune, SEO rankings will not improve only by good quality content on your site. It also depends on the distribution or marketing of this content across the world wide web.
If you are looking for a marketing strategy that works best in the long term for your brand, the answer is Content Marketing.
Content Marketing has proven to be valid and highly reliable even in an environment dominated by PPCs. A digital marketing service in Pune believes that if a company is willing to invest in content marketing, it will see higher revenue generation over time.