When your brand begins to gain some momentum, you might find that the different ideas you had for your aesthetic to begin with start to coalesce into something more consistent. You might have had a logo to start with, but now that logo is associated with your brand – the colors that you use in your marketing are reflective of this and over time these prior decisions create something of an identity.
However, when it comes to designing your website, your app, and even certain marketing materials, you’re going to want to adhere to certain design principles and trends that are known to be appealing to customers. The question becomes, how do you reconcile this with your own unique aesthetic?
You Don’t
There isn’t necessarily a route that you have to follow at all. There is a difficult line to ride of both being generally appealing to audiences in a way that is proven to work and wanting to stand out by doing your own thing and sticking out as a more interesting option. One route that you have is to just completely embrace your own aesthetic and run with it.
When done well, this could help to carve out a firm identity for your brand – instantly associating you with the bold new aesthetic that you define yourself with across digital platforms. Avoiding any sort of appearance that might be deemed generic can also help the awareness of your brand in particular improve. However, when done poorly, it might just be off-putting and jarring. There is a very fine and ultimately subjective line between aesthetically bold and what some might deem as unappealing.
Understand the Trends
First, though, you have to have a good idea of why trends and visual norms are appealing to audiences. When you’re designing pages like your storefronts or your app, you might even try and work with professionals like magecloud.agency in order to deliver a result that effectively makes use of these trends. Those same experts might be able to help you understand what audiences respond to in these designs, and what factors have affected them.
That broader understanding can be instrumental in making decisions based on your own aesthetic, and could be transformative for your branding as a whole moving forward.
Chasing Trends
Having your ear to the ground is important. It helps you to adjust your own decisions based on what you think is going on in the industry around you, putting you in a more informed decision. You might spend some time trying to identify the right amount of effort to expend on understanding what’s going on around you, though. After all, you don’t want to get into a situation where all you’re doing is chasing trends and trying to get your own brand to fall into line with what’s around it.
When that happens, your brand might risk losing any identity of its own, potentially falling into a spot where it’s more likely to just feel like one more generic choice among money.
